How to end the year off on a Business high

2022 is drawing to a close, and you’re probably getting ready to wind down, and take some well-deserved time off. That said, there’s still an opportunity to set your business up to have a strong year-end finish.

From setting new business goals to updating your social media, here are some ideas to make the most of the rest of the year, and prepare for a successful 2023.

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1. Reenergize your staff

It takes motivated team members to build a strong business. Team building, goal setting, and year-end check-ins can go a long way toward reenergizing your employees.

To encourage your team to maximize their greatness and potential sales, consider the following:

● Staff referrals – By offering a staff referral incentive, you’ll motivate your team to tap into their network for potential customers.

● Best of the year bonus – Pump up your team by offering tiered bonuses for those going the extra mile when it comes to making sales goals.

● Daily challenges – From highest daily sales to the most innovative idea—create the environment to let each team member shine.

Consider setting up year-end evaluations to talk to each team member individually and focus on their strengths and goals.

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2. Enhance your year-end emails

It’s always important to stay in touch with your customers and even more so at the end of the year. To help generate sales and strengthen your customer base try these ideas:

● Early-bird specials – Give your customers a reason to start their holiday shopping early. Send an email with a special discount coupon early-bird deals.

● End-of-the-year newsletter – Keep everyone in the loop with an end-of-the-year newsletter. It’s also a great way to remind people about your holiday hours.

● Free holiday gifts – Craft an email to offer your customers a freebie with purchases throughout December.

Be sure to thank your customers for their continued support over the year. Expressing appreciation in your emails can go a long way to creating positive associations with your business.

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3. Hone your brand

The end of the year is often a time for individual reflection, so why not reflect on who you are as a business as well? That means it’s as good a time as ever to focus on your brand.

● Consolidate your look It’s a good time to lock in a singular visual style to create consistency throughout your business and across all platforms.

● Readdress your mission statement – While you may be committed to providing the same product or service, perhaps you’ve upped your dedication to quality and customer service.

● Get feedback – By crafting online surveys you can discover what’s working best for your customer base and address anything they might find lacking.

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4. Refocus your social media

More and more, small businesses are looking to social media to find potential customers and possibilities to grow.

To set up your social media for success, consider these end-of-the-year options:

● Social media contest – Encourage your audience to ‘like’ or comment on your posts to be entered to win a discount voucher, or gift.

● Connect locally - While so much of social media is broad-based, there are local networks you can connect to digitally.

● Communicate and collaborate - Sometimes the best way to achieve business success is by connecting with another business, and social media can make that easy.

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5. Hold a holiday event

Before the year ends, it could be festive—and worthwhile—to set up a holiday event to attract new and old customers to your company.

There are plenty of options when it comes to holiday events, so if you’re looking to connect with your audience, consider the following:

● Charity drive -  It’s the perfect time to give back and encourage your community to join you. Consider hosting a charity drive to raise money for a worthy cause.

● Host an online event – Hosting your event online usually means lower costs, easier access, and faster connections, so consider going virtual to close out your year.

Be sure to spend some time promoting your event through various marketing strategies—including your email lists and social media accounts.

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